Advice on how we should brush our teeth from dental associations and toothpaste companies is ‘unacceptably inconsistent’, finds new research. “The public needs to have sound information on the best method to brush their teeth,” says the senior author of the study. “If people hear one thing from a dental association, another from a toothbrush company and something else from their dentist, no wonder they are confused about how to brush. In this study we found an unacceptably inconsistent array of advice from different sources.

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