Seventy-seven percent of people in the United States are concerned about having yellow teeth. For this reason, beginning conversations about professional whitening treatments with your patients is becoming increasingly effective for patient satisfaction. By discussing whitening and recommending a trusted brand known for its superior results, you can help patients achieve a confident, winter-white smile all while building your practice. Dr. Gary Radz talks about how he uses whitening as a practice builder and a way to open the door to restorative and preventive services down the road.

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